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jeanette jordan

Presenting the MMA Study on How Marketers Use Location Data

Last week, I had the pleasure of sharing research findings from the Mobile Marketing Association’s ‘How Marketers Use Location Data’ study, alongside their Head of Industry Research, Vassilis Bakopoulos. This MMA webinar highlighted the methodology, core findings, and the future uses of location data for agencies and marketers in the Auto, CPG, Financial, QSR, Retail, Tech...

Mobile Marketing Association Dives Into the Use and Challenges of Location Data

Mobile continues to be a growing focus for marketers, and one of the most unique things about mobile is the ability to associate location attributes. For this reason, Factual, along with our co-sponsors, worked with the Mobile Marketing Association (MMA) to conduct research to better understand how marketers are using location data. The study found that...