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mandeep mason

Factual Launches Localised Audiences for Europe

Relevancy is no longer just a boon to ad effectiveness –– it’s a necessity. According to recent reports by GlobalWebIndex, 17% of Europeans (significantly more than in the United States) use mobile ad blockers, and frustration with irrelevant ads is the number one reason consumers go out of their way to block advertising. Location based targeting...

Factual and Adform Partner to Expand Location Data Access Across Europe

Today we’re pleased to announce a new partnership with Adform, a leading European-based, full stack advertising technology platform, to give advertisers increased, direct access to high-quality global location data across Europe. This new partnership expands Factual’s presence and capabilities across Europe and continues its investment since announcing the company’s expanded European operations earlier this year. Media...

Mobile World Congress Recap - 'The Next Element' is about Making it Happen

With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active users. The tagline of the conference this year was ‘The Next Element.’ and with...