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natasha whitney

Emergent Behaviors in Factual’s Geopulse Audience Profiles

Factual’s Geopulse Audience product assembles real-world profiles for millions of smart-phone users around the world. A suite of sophisticated geo-fencing, machine-learning, and heuristic methods are used to convert the user input, a set of lat/long records for a particular device, into a colorful description of the user. This description includes demographic, behavioral, and geographic information, such...