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vikas gupta

Announcing the Beta Launch of Engine, Factual’s Mobile SDK

Today we are announcing the beta launch of Engine, our mobile SDK. Engine, fueled with Factual location data, makes mobile apps more powerful by giving them the ability to intelligently take action on the real world circumstances of mobile users. Engine does this by analyzing device location and movement in real time to distinguish between different...

Factual Joins the Network Advertising Initiative

LOS ANGELES, CA–(July 28, 2016) - Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. The NAI is a non-profit organization founded in 2000...

Court Throws Out Patent Troll Claim Against Factual: US Patent Office Renders Patent Covering Location-Based Mobile Functionality Invalid

Los Angeles, CA - April 21, 2016 - Factual, the neutral data company that makes data accessible to everyone, today announced that it has successfully defended itself against patent infringement claims by Locata LBS LLC. Additionally, the US Patent office invalidated the asserted claims in the patent. Factual’s successful defense protects the company, its customers, and...

Factual Appoints New Revenue Leadership to Capture Massive Market Opportunity

See the press release here When Factual, the neutral data company that makes data accessible to everyone, announced the conclusion of its $35 million Series B round last December, CEO, Gil Elbaz, said job one would be scaling the company’s revenue organization “to meet ever-growing demand, while maintaining the unique data-driven, partnership-friendly approach that has become...

Investigating Various Pathologies of Low Quality Location Data #1 - App Permissions

Note: This article has also been published in GeoMarketing here A significant percentage of location data in the mobile ad ecosystem - anywhere from 30% - 70% - is of insufficient quality for appropriate use in location based mobile ad targeting, measurement, or analytics. In a previous post, Validating Mobile Ad Location Data at Factual, we...