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Using Data to Improve User Experience with Factual- Tyler Bell [Video]

Factual VP of Product, Tyler Bell sat down with The Application Developers Alliance during CES to discuss the role data plays in the process of creating an engaging app. Tyler explains how app developers can use data to efficiently put consumers first while also increasing app monetization. Highlights Include: How data plays into apps to create...

VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build awareness...