Login

Tags

Factual Blog / Tagged:

Advertising

Now in Public Beta: Observation Graph and the Next Generation of Geopulse Audience

Today we are announcing the public beta release of Observation Graph and the next generation of Geopulse Audience. The Observation Graph technology is a new way of understanding the real world behavior of mobile users that will power the next generation of Factual’s products, starting with Geopulse Audience. These products will give advertisers access to more...

TubeMogul Partners with Factual

Today we announced a partnership with TubeMogul, a leader in software for brand advertising, to make our Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform. The features will be available to all TubeMogul clients globally. Through the integration, advertisers can apply our highly customizable location-based audiences and geofencing capabilities to both...

Announcing a Partnership with MediaMath

We are excited to announce a new partnership with global technology company MediaMath. MediaMath has integrated Geopulse Proximity into their TerminalOne Marketing Operating System™, enabling marketers to deliver high performing mobile advertising to users based on their real-time location. MediaMath is the first partner to fully embed our Geopulse Proximity Designer into its platform. The union...

Factual Joins the Network Advertising Initiative

LOS ANGELES, CA–(July 28, 2016) - Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. The NAI is a non-profit organization founded in 2000...

Cannes Lions Recap - The Perfect Storm of Creativity & Tech

From the Croisette to the Cap, from the Palais to the Gutter Bar, Cannes Lions 2016 was bigger and bolder than ever. In the background, the turbulent landscape of a pre-Brexit UK, agency transparency and the findings of the ANA report, the continued rise of Google and Facebook, and the ever present murmurs of acquisition and...