Login

Tags

Factual Blog / Tagged:

Data Quality

Changes in our Global Places Data – Q3 2016

As we start the last quarter of 2016, we take a look back at changes in our places data from this summer. The following report shows how many places were added or removed in Q3 from our Global Places data. Factual’s Global Places currently covers over 100MM local business listings and other points of interest in...

Changes in our Global Places Data – Q2 2016

At Factual, we keep our Global Places data set as up to date as possible to help ensure our partners have reliable places data. To give you an idea of how much can change, the following report analyzes a subset of Factual’s 50 countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the...

Category Considerations: Assigning Categories to Factual’s Global Places

One of the hardest attributes to pin down in our Global Places data is our Category Labels field. This is where we describe what a place is or what service it provides. It’s what tells you that LaRocco’s Pizzeria is a Pizza Restaurant, whereas Rocco’s Tavern, a mere 200 feet down the street, is both a...

Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland

Note: For an in-depth, technical look into the research process, please refer to the lab notes companion to this post. A significant percentage of locations reported in the mobile ad ecosystem - anywhere from 30% to 70% - is of insufficient quality for use in location based mobile ad targeting, measurement, or analytics. In our previous...

Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland - Lab Notes

Note: This is a companion post to Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland Audience data validation is a crucial part of delivering accurate behavioral profiles. After seeing a suspiciously high number of mobile ads with locations over Greenland, the Arctic Circle, and the middle of the ocean, the curious engineers at...