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Fun with Data

Data Snap: Understanding CrossFitters Outside of the Box

On August 3rd, 640 extraordinarily fit men and women will converge on the Alliant Energy Center in Madison, Wisconsin in hopes of distinguishing themselves as among “the Fittest on Earth”. To achieve this distinction, they will compete in the 11th annual CrossFit Games. The Games are the cornerstone competitive event of CrossFit––the high-intensity, data-driven fitness regimen...

Data Snap: Donut Forget the Data

On National Donut Day, it only seems fitting to tell a sweet data story. Growing up in a Boston suburb, birthdays were uncompromisingly accompanied by the two dozen Dunkin’ Donuts “Munchkins” brought to school to share with the class. Every Saturday after soccer games, headers and corner kicks were rewarded with Dunkin’s creme filling and chocolate...

Data Buzz: The Most Caffeinated Cities in the US

According to a survey by Zagat, 87% of Americans consume at least one cup of coffee each day; 68% purchase their coffee from a store (as opposed to making their own at home or work)1. So it’s no surprise that there are around 100,000 coffee establishments in the country today. Using Factual’s Global Places, we took...

What Do You Drive? Patterns in US Car Dealerships

The first car I ever drove was my mother’s Toyota Highlander. My friends got their first taste of the road much the same, on their parents Hondas and Toyotas, or perhaps Jeeps or Mazdas. Although I didn’t notice it at the time, the majority of these cars were not American made. As it turns out, that...

On the Road Again: Viewing American Business Travel through a Mobile Lens

We are a truly mobile society. In 2013, Americans traveled nearly 600 billion passenger miles domestically by air alone1. Wherever we go, we take our mobile devices with us. Factual’s Geopulse Audience uses location data from mobile devices to develop insight about users’ behavior. I analyzed data from our partner, Smaato, to examine the behavioral patterns...