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Mobile World Congress Recap - 'The Next Element' is about Making it Happen

With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active users. The tagline of the conference this year was ‘The Next Element.’ and with...

Mobile Marketing Association Dives Into the Use and Challenges of Location Data

Mobile continues to be a growing focus for marketers, and one of the most unique things about mobile is the ability to associate location attributes. For this reason, Factual, along with our co-sponsors, worked with the Mobile Marketing Association (MMA) to conduct research to better understand how marketers are using location data. The study found that...

Show Me The Data: Building Mobile Audiences State of the Industry Report with Factual and Digiday

At Factual, we’re constantly analyzing and learning from data — ours and others — to better serve our partners. Audience buying is a hot topic in digital advertising right now, so we partnered with Digiday to collect data on how brands and agencies are using audience targeting in mobile advertising. Our survey results acknowledged what we’ve...

Three Recipes for Mobile Campaign Success

At Factual, we pride ourselves in being a neutral provider of quality location data, and rely on our best-in-class partners to spread the word. That’s why we were pleased to be included in The Trade Desk’s new Mobile Made Easy Recipe Book. Their recipe book provides step-by-step recipes for mobile campaign success. The idea inspired us...

Factual Partners Win Big During Fall Awards Season

Congratulations to Factual’s partners Cadreon, Starcom MediaVest, Adelphic, and Adsmovil for their award-winning use of location data in their mobile ad campaigns! Factual’s mission is to make data accessible to enable our partners to do exciting, innovative things, and it’s incredibly rewarding for us to see our partners use Factual data to inform award-winning campaigns. Cadreon...