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The Trade Desk Partner Spotlight: Q&A with Factual

Note: This was originally posted on The Trade Desk on 6/16/16, available here. The Trade Desk, in collaboration with Factual provide customers with full access to Factual’s suite of custom geo-contextual targeting solutions on The Trade Desk’s omnichannel buying platform. Today, Jed Dederick RVP of Business Development at The Trade Desk sits down with Christopher Yatrakis,...

Factual Presents at UCLA

One of our great platform partners, The Trade Desk, approached me on behalf of shared client - Mike Margolin @ RPA, who teaches a Digital Advertising class at UCLA Extension and was looking for guest speakers a few weeks back. The opportunity was not only a great way to connect with students, but also allowed me...

Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland

Note: For an in-depth, technical look into the research process, please refer to the lab notes companion to this post. A significant percentage of locations reported in the mobile ad ecosystem - anywhere from 30% to 70% - is of insufficient quality for use in location based mobile ad targeting, measurement, or analytics. In our previous...

Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland - Lab Notes

Note: This is a companion post to Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland Audience data validation is a crucial part of delivering accurate behavioral profiles. After seeing a suspiciously high number of mobile ads with locations over Greenland, the Arctic Circle, and the middle of the ocean, the curious engineers at...

Factual & InMobi Partner to Enable Location-Based PMPs through InMobi Exchange

Factual is excited to announce an expansion of our current partnership with InMobi to include the release of our high quality location-based audience data within private marketplace (PMP) environments on InMobi Exchange (IX), powered by Rubicon Project. This endeavor is emblematic of the growing trend in data-driven advertising, the rise of private marketplaces. PMPs provide ad...