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Measurement Matters: Recapping MoPub’s Measurement Mixer at DMEXCO

Last week at DMEXCO, I had the pleasure of speaking at the MoPub #MeasurementMixer on behalf of Factual. The panel consisted of Moat and Grapeshot, in addition to Factual, and was moderated by Meridith Miller of MoPub. Amidst the lively conversation and thought-provoking questions, a few key themes arose: Measurement Defined Measurement is the impact of...

Exploring the Challenges of Location Data Privacy

The internet is buzzing with the changes that iOS11 and Android Oreo bring to location data privacy. In iOS11, a prominent blue bar may appear when an app is using GPS to get a location fix, making it very easy to figure out if an app is doing higher fidelity location tracking in the background, without...

3 Steps to Fight Location Fraud with Factual

Mobile continues to sit at the forefront of marketing strategies, and location has increasingly become the core building block for successfully reaching niche audiences. But in the location data landscape, “X” doesn’t always mark the spot. Here at Factual, we have standards in place to help in the battle for data quality and reaching real people....

Is it True? Using Factual’s Observation Graph To Check Our Interns’ College Stereotypes

This summer, four eager interns descended upon Factual’s office in Los Angeles from around the country, with representation from The University of North Carolina at Chapel Hill, The University of Illinois Urbana-Champaign, Massachusetts Institute of Technology, and University of California, Berkeley. As part of the Factual internship program, each intern proposes and then completes an ‘intern...

Introducing Patchwork: Dependency Monitoring for Open Source Packages

Like many leading technology companies, Factual’s engineering teams leverage open source code to avoid reinventing the wheel. As great as these open source packages are, they introduce their own set of challenges: Exposure to vulnerabilities from known security exploits Inclusion of buggy code Technical debt from reliance on unmaintained libraries Increasingly painful maintenance as versions get...