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3 Steps to Fight Location Fraud with Factual

Mobile continues to sit at the forefront of marketing strategies, and location has increasingly become the core building block for successfully reaching niche audiences. But in the location data landscape, “X” doesn’t always mark the spot. Here at Factual, we have standards in place to help in the battle for data quality and reaching real people....

Cannes Lions Recap - The Rise of Consolidation and Efficiency

As an admirer of all things luxe, Cannes Lions holds a place near and dear to my heart. From the rosé to the yachts and networking in between, it’s truly a week where everyone is ready to mingle and learn something new within our vast industry. Amidst the shuttling from meeting to meeting (and of course,...

Presenting the MMA Study on How Marketers Use Location Data

Last week, I had the pleasure of sharing research findings from the Mobile Marketing Association’s ‘How Marketers Use Location Data’ study, alongside their Head of Industry Research, Vassilis Bakopoulos. This MMA webinar highlighted the methodology, core findings, and the future uses of location data for agencies and marketers in the Auto, CPG, Financial, QSR, Retail, Tech...

Predictions for 2017 and Beyond: A Conversation from RampUp 2017

To promote our new partnership with LiveRamp, Factual’s Chris Yatrakis recently spoke at LiveRamp’s RampUp 2017. Chris described the biggest challenge facing marketers in 2017: data quality. Please enjoy the below guest post, also featured on LiveRamp’s blog here. Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in...

Mobile World Congress Recap - 'The Next Element' is about Making it Happen

With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active users. The tagline of the conference this year was ‘The Next Element.’ and with...