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Goodway Group Partners with Factual to Provide Unparalleled Accuracy for Mobile Ad Targeting

We are excited to announce a new partnership with Goodway Group, an industry-leading digital media company with offices across the United States. Factual is collaborating with Goodway’s digital team on providing a more relevant and personalized ad delivery experience for mobile users worldwide. Goodway’s media buying arm will now have access to Factual’s custom-built Audience Segments, all...

Factual’s Trusted Data Contributor Program Adds 13 New Partners

In a continuous effort to provide the highest quality data, we have added 13 new companies to the Factual Trusted Data Contributor Program. These organizations work directly with businesses and brands, and in turn ensure that their data is represented accurately in Factual. This select number of partners provide high-quality data to Factual and equally excellent...

Factual and Metamarkets Partner to Combine Geo-Behavioral Data with Real-Time Auction Analytics

We are excited to announce a new partnership with Metamarkets, the leader in analytics for programmatic marketing. We are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual’s audiences and geographies. Metamarkets will be utilizing Factual’s Geopulse...

Factual Partners with Nexage to Accelerate the Availability of Audience Targeting Data in Mobile Advertising

We are very excited to announce our new partnership with Nexage, the premium mobile programmatic marketplace. Demand Partners of Nexage and Factual will leverage our Geopulse Audience solution in order to provide enriched geo-behavioral targeting, enabling advertisers to better reach their desired audience. Via Nexage Connect, Advertisers can now target mobile campaigns based on how users...

Factual to Enhance First Data’s Insightics Solution for SMBs

First Data has chosen to partner with Factual to enhance its Insightics solution for small and medium sized businesses. Insightics is an innovative cloud-based software that unlocks the power of big data behind payment transactions to give SMB merchants the ability to monitor key business metrics and better understand their customers. First Data already evaluates a...