VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build awareness around the brand’s new prepaid debit card, VivaKi produced a targeted mobile campaign. Using Factual’s geo-fencing technology, which is built off Factual’s expansive database of places around the world, VivaKi pinpointed hundreds of US ATMs around the country where the prepaid credit cards are accepted. Then VivaKi created 200-500 meter radius geo-fences surrounding the ATMs. As mobile device users entered the geo-fences, they were served one of the brand’s prepaid debit card ads on their smart phones through Adelphic, a mobile DSP. The campaign ran for a month, delivering 2.2 million impressions and yielding a click through rate that was 56% better than the industry average for financial services. Check out the below video for the full report.
-Whitney Ashley, Communications Manager