Geopulse Proximity Drives 56% Increase in CTR

Factual Products: Geopulse Proximity

Business Problem

A brand needed to promote its prepaid debit card product to high probability adopters — ATM users.

The Solution

The used Geopulse Proximity to target a 200-500m radius around ATMs in select zip codes.

The Results

They achieved a 0.53% CTR — 56% above the industry average for similar products.