Introducing the IAB Mobile Location Playbook for Retail Marketers

This playbook can be used to guide location decisions and help retailers best understand the application for location data throughout the consumer journey – from consideration to purchase and loyalty.


Location-Targeting Guidelines Will Bring MOre Discipline To Mobile Marketing

Location has become an increasingly important factor in helping marketers target consumers in the moment while they’re out and about.


Factual Aims For Scale, Parters With Adobe, Oracle

New partnerships with Adobe, LiveRamp, and Oracle expand Factual's reach across marketers and publishers.


Mobile World Congress Recap

Our EMEA Managing Director, Mandeep Mason, shares his 5 key takeaways from Mobile World Congress.


Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’

Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.