February 17, 2015

Street Fight caught up with Gil Elbaz recently to talk about the future of search, what role Yelp may play in it, and why he thinks machine learning will create a game changing product in the next 18 months.

February 12, 2015

Forget Silicon Valley (well, not completely!). The trending startup hub of California right now boasts one of the most famous addresses in the world -- Los Angeles.

January 15, 2015

2014 was a banner year for the Los Angeles' startup ecosystem: Over 250 startups were funded, up from 200 in 2013.

December 26, 2014

Forecasts for the year from 13 experts on technology, culture, politics and the economy.

December 23, 2014

We examined three common media predictions for 2014 to see how how they held up in crystal-clear hindsight. Our takeaways (and grades).

December 17, 2014

Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset.

December 2, 2014

We spoke with Vikas Gupta, Factual’s director of marketing and operations, about how the geo-marketing landscape has changed since last year and how the connection with programmatic players is likely to elevate the value of location-based advertising to an even greater degree.

November 26, 2014

The latest external data source that First Data is including comes from Factual, provider of a location-based service that helps organizations deliver mobile experiences based on the physical location of a mobile computing device.

EQ Works partners with Factual
October 15, 2014

This week we hear from Factual, a data company that helps developers, publishers, and advertisers build more relevant and personalized mobile experiences using the context of location. The company’s Global Places data, which covers over 65 million local businesses and points of interest in 50 countries, is used by thousands of developers and applications to add location-based features to their mobile apps, including some of the largest names in local search such as Yelp and Bing.

September 22, 2014

By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device.

September 9, 2014

At an early age, Gil Elbaz developed a seemingly inexplicable fascination with data, and this being the early 1980s, he couldn’t feed his immense curiosity without some good old fashioned hard work. He would hone in on a question like “What’s the coldest place in the world?” and his parents would pull out a massive reference book where he would dig for the answer. “One of the annoying things about a book is you can’t sort,” Elbaz says.

InMobi Inks Global Partnership with Factual to Increase Mobile Ad Efficacy for Brands
August 19, 2014

"Any company that advertises definitely needs to target advertisements," says Gil Elbaz, who founded Factual, a location platform, as well as Applied Semantics, which launched AdSense and was later acquired by Google. "Famously, the ad industry has always dealt with half of your ad budget, while half is wasted, and the question is how can you use better targeting technologies to avoid that waste?"

Geotag Launch
August 14, 2014

For services that deliver products and people across town, efficiency is everything. But the existing GPS data sources are far from perfect. To stay competitive, companies like Lyft, SpoonRocket, and Factual are creating their own algorithms to figure out how to reach you faster. These normally tight-lipped companies gave us a peek into the geo data stacks they'll be unveiling in the coming months.

August 14, 2014

By gathering its data from the best sources and quality checking it constantly, Factual can be sure that its new products like Geopulse Geotag and others soon to come are serving publishers and advertisers in the best, most accurate way possible. At this rate, Factual is on track to beat out Google (which actually was the purchaser of CEO Gil Elbaz’s first company Applied Semantics) when it comes to data.

July 15, 2014

Gil Elbaz doesn’t think small. The founder of AdSense, which he sold to Google in 2003, is now working on Factual. With a repository of location data that is only rivaled by Google, Factual has information on more than 65 million businesses and points of interest across 50 countries.

WPP’s Data Alliance and Factual Partner to Enhance WPP’s Mobile Marketing with Location Data
June 17, 2014

While Geo-targeting capabilities are becoming an integral part of the way media is being bought and sold, one of the world’s largest advertising holding companies, WPP Group, is weaving technology from location-based platform Factual throughout its network of agencies.

May 29, 2014

"Factual’s vision is to be the steward of the world’s data to ensure that it’s good, high quality and accessible. We don’t see a lot of companies that have created a culture and DNA around factual data and the need to democratize access to data to empower anyone to be innovative – to come up with ideas about what they want to build, what questions they want to answer, what tools they want to bring to consumers. That’s the real purpose for Factual."

May 8, 2014

Gil Elbaz has always been a numbers guy. His career has ranged from programming for IBM to serving as engineering director for Google, but his guiding interest has always remained the same: using data to make life easier.

April 29, 2014

Factual maintains heaps of current data about what exists where in the world. It believes location data can enable context and personalization, especially when it’s used to serve up content on mobile devices. And more companies are agreeing with that premise. Microsoft’s Bing and Yelp have been stepping up their use of Factual’s data on foreign countries. But startups like Emu and Shopular have gotten hip to the data, too.

April 29, 2014

Tyler Bell of Factual visited theCUBE’s Palo Alto studio to discuss the latest on-goings at Factual with John Furrier, Founder, SiliconANGLE. In theCUBE Bell provided his opinions on the current landscape of Big Data, Location Services and Silicon Valley as a whole. Signal Extracted.

April 23, 2014

The goal of Factual is at once hugely ambitious and unexpectedly humble: to be the steward of the world's information. That means amassing data on subjects about which people need data, standardizing it and making it accurate. But unlike consumer-facing data giants like Google, Factual works quietly behind the scenes enabling other companies--even tiny startups--to offer sophisticated services to their users.

Factual Releases New Mobile Personalization and Ad Targeting Products
June 5, 2013

In a fireside chat with Marketing Evolution CEO Rex Briggs at Street Fight Summit West Tuesday, Gil Elbaz, chief executive at Factual, the location data company, said there’s a massive opportunity for startups to help digest and analyze the massive amount of data coming from mobile devices. The challenge, says Elbaz, is folding additional information into location data to help better understand the context of the user.

April 4, 2013

Factual continues to expand the world’s access to data with a makeover and relaunch of its Geopulse API. Now renamed, Geopulse Context aims to provide developers with the geographic and commercial context of locations to enable personalized app experiences. The new API expands US Census data and commercial metrics available via Factual APIs.

April 4, 2013

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. The API lets users specify any location on earth and get information such as median household income, population density, education level, race and ethnicity, and more.

Factual Partners with TripAdvisor
March 20, 2013

Yesterday TripAdvisor announced that it had done a deal with Factual “to integrate restaurant data from its Global Places data set to complement TripAdvisor’s dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data . . . TripAdvisor operates in more than 30 countries and Factual Global Places data covers 50 countries.”

March 18, 2013

“The addition of Factual’s Global Places data to complement TripAdvisor’s current offering will provide consumers the best experience and enormous choices for dining worldwide,” said Eva Ho, Factual’s VP of Marketing and Operations. “The stream of contributions provided by TripAdvisor’s users will reinforce Factual’s Global Places position as the leading source for definitive global data on places.”

March 18, 2013

Factual’s data, which often includes a restaurant’s location, phone number and other relevant information, will integrate with TripAdvisor’s database of user reviews.
TripAdvisor will also forward Factual any user-generated information – say, if a café has moved locations – about the restaurants to help Factual maintain an accurate database.

March 18, 2013

Factual, Inc., a leader in global data for web and mobile apps and mobile advertising, announced today that it has partnered with TripAdvisor, the largest travel site in the world, to integrate restaurant data from its Global Places data set to complement TripAdvisors dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data.

February 5, 2013

Expect Labs has been on a bit of a tear lately — within the past six months the San Francisco-based startup showed off its fan-favorite app at Disrupt SF 2012, scored itself $2.4 million in funding from some big names, and inked a deal with the voice recognition mavens at Nuance. Now Expect Labs has tapped big data startup Factual Inc. and its sizable store of location data in a bid to make its vaunted Anticipatory Computing Engine even smarter.

December 9, 2012

Founder Gil Elbaz, another former Google executive, predicts that a small number of companies such as his will end up becoming the “canonical” sources of digital information on which the big data world turns.

Factual Releases New U.S. Restaurants Data
November 20, 2012

Factual understands the power of data and believes that greater access will drive innovation and create better tools. Restaurant data seems simple, but the apps and tools that have engendered out of the mere availability of restaurant data stands to change the industry forever. Factual sits nicely to provide the data underlying the disruption.

November 19, 2012

Santa Monica-based data startup Factual now boasts more than 1.2 million restaurants, the company said this morning, after adding over 400,000 restaurants to its database. The firm--which provides a cloud-accessible, real time dataset available via APIs--said it also bolstered data on hours of operation, delivery, cuisine, and price across those restaurants, with hours for over 1 milion of the restaurants.

November 16, 2012

Headed by famed Google AdSense creator Gil Elbaz, Factual has created a massive, cloud-based repository for data on geolocated businesses and points of interests; products; and much more, plus an extensive set of application programming interfaces (APIs) to get to all that data, in real time--which it describes as "mind-blowingly hard data problems". The firm's software is now being used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial.

November 15, 2012

A market for data swaps is rapidly emerging. Factual, a Los Angeles-based startup, has put together a database that houses location data and details on retailers and restaurants. Access to the database costs companies money, but they can accrue discounts by agreeing to contribute some of their own information.

November 15, 2012

Factual is creating a curatorial engine that seeks out data created at many other companies and organizations. Using machine learning and other advanced technology, Factual has created an emerging data economy that encourages people to trade the data they have for improved data.

November 12, 2012

"The more data that you have," Elbaz said, "the better the model that you will be able to build." He added: "Sure, the algorithm is important, but whoever has the most data will win."

October 24, 2012

Want to cut out sugar or add super-foods to your diet? Now app developers can help. Data curator Factual just added ingredient lists for over 350,000 of the most popular consumer packaged goods (CPGs) and nutrition parameters for over 150,000 of them to its Global Products API.

October 2, 2012

As someone who is dedicated to creating high quality and accessible data, I am encouraged that more and more people are realizing that data in massive volumes does not really mean much unless it is high quality, verifiable, relevant, and accessible. The most important trend I see in the world of data today is that the element to create quality and accessible data is entering the mainstream.

September 24, 2012

The company just announced that it has added thousands of new locations to its U.S. point of interest sets, for a total of more than 22 million places in the U.S and 62 million places around the world...Well, Factual also announced a new feature: Place Rank, which will enable developers to sort query results by relevance.

September 24, 2012

Factual has been steadily enhancing and increasing the data it makes available to developers and publishers. This morning it announced the addition of new categories of data to its US database as well as improvements to its international databases.

July 25, 2012

Ex-Google AdSense creator Gil Elbaz always envisioned a marketplace for data, like an eBay for facts. Only six days after leaving Google in 2007, Elbaz incorporated a new startup called Factual, a platform that takes big data and makes it accessible to businesses and developers.

Factual Releases U.S. Hotel Data and Monetize API
June 19, 2012

Open data platform Factual continues its expansion into the local market. The new “monetize API,” as the company is calling it, helps connect developers–and their users–to coupons, table bookings and other referrals to local places. The developer, in turn, gets a cut of whatever Factual earns from the deal. The addition to the Factual Places API comes with four launch partners, including the two most popular daily deal websites.

June 19, 2012

Factual has added engagement and monetization capabilities to its set of local data tools with the release of a new Monetize API. The API enables developers to snap deals and other engagement tools like restaurant reservations to any business in a developer’s local dataset, and share in the revenues generated from conversions.

June 19, 2012

Los Angeles-based Factual, the developer of APIs and a dataset of geo-located information about businesses and other locations, said today that it has launched a new API, which aggregates and geo-index third party deals, ads, coupons, and offers.

June 19, 2012

Data services provider Factual is announcing a new API this morning for developers: Monetize. It becomes the sixth API in the Factual data family.

May 17, 2012

[VIDEO] Gil Elbaz, CEO of Factual, talks about the importance of data and analytics for marketers and how the technology is evolving to better assist automated, real-time decisions.

Factual Releases New Location and Mobile Ad Targeting APIs
May 15, 2012

Open data platform Factual.com is beefing up its Global Places offering today with three new APIs that will provide mobile developers with access to a ton of new data which can help them build better location-aware apps. But the company notes that the APIs’ launch will be of special interest to mobile ad providers, including mobile ad networks, demand-side platforms and agencies, who are looking for new data points around geography. This is particularly important on mobile where traditional methods of ad targeting – beacons and cookies – aren’t viable.

May 15, 2012

Factual has added deeper analytics to its compendium of location data services with the release of its new Geopulse API this morning. The API enables developers to retrieve contextual information — commercial profiles and density scores as well as demographic indicators like age, gender, and median income — for a given location across Factual’s 50-country reach.

May 15, 2012

Los Angeles-based Factual, the developer of application programming interfaces (APIs) and datasets for the location-based and mobile market, has expanded outs its suite of APIs today, with three new APIs focused on location and mobile ad targeting.

May 15, 2012

Factual Inc, a company founded by ex-Googler Gil Elbaz that is creating a collaborative data platform, announced extensions to its Factual APIs today that are aimed at improving the ability to target advertising and provide other geo-based capabilities in mobile applications. The three new APIs, Geopulse, Reverse Geocoder, and World Geographies, fill gaps and extend the scope of Factual’s API portfolio. But the way that Factual thinks about its APIs also holds lessons for anyone who is mapping out an API strategy of their own.

May 14, 2012

Google wants to digitize all the world’s information so it can make it freely available to everyone. But, according to Gil Elbaz, founder of data aggregation company Factual, Google can’t be considered an honest data broker for business because it’s competing with them by selling its own services to consumers, too. Elbaz, whose earlier start-up, Applied Semantics, was acquired by Google in 2003 and became the basis of AdSense, says businesses can trust Factual to be an honest data broker precisely because it doesn’t sell anything to consumers.

April 19, 2012

Factual is not new in that it integrates data. What is new is the scope of its ambition: seeking to use raw and messy data sources, rewarding new classes of data providers, providing quality control, and taking responsibility for delivering just the right APIs to help certain classes of applications.

April 16, 2012

These facts and a few gazillion others come to you courtesy of Factual, the brainchild of mathematician Gilad Elbaz, who gave us the company that is now Google’s AdSense. In Factual’s 500 terabytes of storage, there’s data from sources governmental and private, on topics broad and narrow, profound and trivial. It’s worth a wander through the website and its featured data sets to see just what it’s been vacuuming up.

April 2, 2012

Big Data -- the accumulation of massive amounts of information just for its own sake -- is the revenge of the nerds, a booming generator of money and power. New kinds of faster, cheaper hardware and software are providing a level of data never imagined before, including facts about human behavior. If that means more efficient sales of products to people want them, does it also mean identify theft and credit card fraud? If consumers are worried, why do they pour their personal data into Facebook and Twitter? What are the broader applications of Big Data?

March 24, 2012

“The world is one big data problem,” Mr. Elbaz says from his headquarters, a quiet office 14 floors above the Los Angeles Country Club. He is a slim, soft-spoken man who weaves in his chair when an idea excites him. “What if you could spot any error, as soon as you wrote it? Factual is definitely a new thing that will change business, and a valuable new tool for computing.”

February 13, 2012

With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a startup that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need.

February 5, 2012

After leaving Silicon Valley, Gil Elbaz co-founded a company that Google bought and used to create AdSense. His current venture, online-data aggregator and organizer Factual, is based in Century City.

January 25, 2012

Los Angeles-based Factual, the developer of application programming interfaces to a giant, database of places and other data used for location based applications, said this week that it has launched an official PHP driver for its API. The firm said the API wraps its Read, Crosswalk, Resolve, and Schema APIs, simplifying access ot its database of 55 million global places. Factual's collection of data is being used, among other things, for pulling up information about businesses and nearby locations on mobile phones.

January 19, 2012

Having received some $27 million in investment from big names like Andreessen Horowitz, LA-based Factual is one of the better funded examples of a ‘data marketplace.’ But Tyler Bell, the company’s Director of Product, is not sure that Factual necessarily fits most people’s perception of what a data marketplace should be.

January 13, 2012

Push messaging platform Urban Airship will shutter location services provider SimpleGeo's Places, Context and Storage products on Mar. 31. Urban Airship acquired SimpleGeo in late October for a reported $3.5 million.

January 12, 2012

Yesterday, we wrote about Urban Airship, the startup that gives developers a simple way to build in-app purchases and push notifications into their mobile apps, and how the company has been on a tear of late. They recently hired Skype’s former strategy czar and yesterday hit 10 billion notifications pushed. Not bad for a two-year-old.

January 12, 2012

It looks like it's finally the end for SimpleGeo, the location-based information service started by Matt Galligan and Joe Stump which was founded at Boulder-based TechStars. In a blog post to SimpleGeo's users Thursday, Urban Airship, the new owner of SimpleGeo, said it is targeting a complete shutdown of SimpleGeo by March 31, 2012.

January 12, 2012

It looks like it's finally the end for SimpleGeo, the location-based information service started by Matt Galligan and Joe Stump which was founded at Boulder-based TechStars. In a blog post to SimpleGeo's users Thursday, Urban Airship, the new owner of SimpleGeo, said it is targeting a complete shutdown of SimpleGeo by March 31, 2012.

January 12, 2012

Push notification startup Urban Airship is closing the doors on all three APIs from the geo infrastructure company it acquired in October. The data behind one of the APIs, SimpleGeo Places, will be maintained by Factual and become part of its Factual API. Other SimpleGeo functionality is being folded into Urban Airship’s platform.

January 12, 2012

Los Angeles-based Factual said Thursday that it will help former SimpleGeo customers--who were informed today by Urban Airship that it will start winding down SimpleGeo's location database by the end of March--migrate their services to Factual's own services.

Media Contacts

For all media inquiries please contact us.

Factual Logos

Black and White