Factual and the Mobile Marketing Association surveyed marketers and agencies to reveal important findings regarding the importance of data quality.
Vikas Gupta, VP of Strategy at Factual discusses the importance of location and data.
Factual CRO Rob Jonas at geo-data specialist Factual counts down the seven issues that will shape 2017’s digital advertising marketplace.
An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.