Personalize your app experience with contextual awareness to deliver more timely and relevant content to your mobile users.
Enable your advertisers to deliver relevant content to the correct user in the optimal context.
Race, Household Income, Gender, Age, Mom, Dad, Parent, College Student.
Home Location (Postcode), Hyperlocal Areas of Activity, Geographic areas ranked by significance to the user: DMAs, MSAs, countries, states, cities, postcodes.
Traveler (Business, Leisure, Frequent), Health Care Provider, In-market Auto Buyer, Movie Goer, Live Sports Fan, Affluent Customer, Golfer, Electronics Buyer, QSR (Fast Food Restaurant) Diner, Daily Commuter, Outdoor Enthusiast, Electronic Conference Attendee, Shopper, Active Socializer, Financial Services Customer, Outdoor Leisure Seeker, Superstore Shopper, Mattress Shopper, NFL Enthusiast.*Custom segments are also available
We identify and discard untrustworthy data points - sometimes between 15-25% of the inputs.
Profiles can be created with as few as 200 data points over a 2 week period and will be improved with more attributes and higher confidence scores as additional data comes in.
Send timestamped coordinate-pairs with hashed user IDs via a REST interface or bulk upload in a single dump, and/or trickled in over time.
Profiles are provided in JSON format via bulk files or API, and designed for implementation on your local infrastructure.
Factual’s partners retain their ownership of the of the user data provided to Factual and we purge the data from our systems on a regular basis.
Profiles returned by Geopulse Audience do not identify individuals and only contain descriptive attributes about the mobile user.