Personalize your app experience with contextual awareness to deliver more timely and relevant content to your mobile users.
Enable your advertisers to deliver relevant content to the correct user in the optimal context.
Race, Household Income, Gender, Age, Mom, Dad, Parent, College Student.
Home Location (Postcode), Hyperlocal Areas of Activity, Geographic areas ranked by significance to the user: DMAs, MSAs, countries, states, cities, postcodes.
Traveler (Business, Leisure, Frequent), Health Care Provider, In-market Auto Buyer, Movie Goer, Live Sports Fan, Affluent Customer, Golfer, Electronics Buyer, QSR (Fast Food Restaurant) Diner.*Custom segments are also available
We identify and discard untrustworthy data points - sometimes between 15-25% of the inputs.
Profiles can be created with as few as 200 data points over a 2 week period and will be improved with more attributes and higher confidence scores as additional data comes in.
Send timestamped coordinate-pairs with hashed user IDs via a REST interface or bulk upload in a single dump, and/or trickled in over time.
Profiles are provided in JSON format via bulk files or API, and designed for implementation on your local infrastructure.
User profiles are the property of the partner. We do not aggregate profiles across partners, or resell profiles to 3rd parties.
Input user data remains the property of the partner, and is used to generate profiles only for that partner. The input data is purged on a regular basis from Factual’s systems.
Partners are required to have the necessary permissions to collect and share users' location data.