The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Factual analyzes user location data so you can target users based on their real world behavior.
Reach the right users based on where they are in real time with endlessly customizable geofencing — built with the best location data. Easily design campaigns by selecting from millions of places in Factual’s Global Places dataset, using attributes such as geography, category, brand, and targeting radius. Factual also provides polygon targeting around hundreds of thousands of locations such as airports, shopping malls, retail brands, and more.
Reach users at specific locations, chains, or stores where you want to stay top of mind.
Tailor your messaging depending on how far users are from your stores.
Find users while they’re visiting your competitors’ stores.
Reach users at specific categories of places, like all coffee shops, parks, or airports.
Reach users in precisely specified areas, such as parking lot vs. building, using polygon geofences.
“Factual is a global data source that can help clients make minute-by-minute, geo-specific decisions so they can deliver the right content at the right time… and in the right place.”
— Nick Nyhan, CEO of The Data Alliance
“By partnering with Factual, Goodway has taken its ad targeting capabilities to the next level of precision. The ad campaigns we intend to create together will significantly move the probability needle toward the ultimate goal – purchasing by mobile users.”
— John Mellinger, Goodway’s Vice-President of Enterprise Partnerships