Up to 70% of user location data in mobile adtech is of insufficient quality for effective ad targeting. Learn more about why and what to do about it.
Factual Location Validation Stack
User location data is passed to Factual from our partners.
Incoming data points are validated against a set of rigorous criteria.
Factual indicates whether or not each coordinate should be used for ad targeting, returning only data that meets our quality standard to the bidder/ad-server.