Mobile developers are increasingly focused on creating a personalized experience for their users. Leveraging location has become a valuable tool to provide context for this personalized experience, so we’re thrilled to announce our cooperation with Qualcomm Labs. This combination of Qualcomm Labs Gimbal™ context awareness platform and Factual’s location data platform will enable mobile developers to develop richer contextually aware applications from Gimbal’s on-device sensor fusion.
In May 2012, we launched the Geopulse API product to help developers understand the demographic and commercial context of any point on the earth. Over the past year we have learned from our users what is important to them in a contextual platform, and how they use it to personalize a mobile experience.
Today, we are announcing a major relaunch of our Geopulse product, as well as a name change to Geopulse Context to reference more explicitly the (wait for it) contextual nature of the platform. Over the next few months we will be rolling out other mobile products under the broader Geopulse moniker.
Weâ€™re happy to announce today that Factual and Millennial Media, the leading independent mobile advertising and data platform, have partnered to increase relevancy and personalization in mobile ad targeting.