Announcing the Trusted Data Contributor Program

We are very pleased to launch today the Factual Trusted Data Contributor Program. These organizations work directly with businesses and brands, and in-turn ensure that their data is represented accurately in Factual. We have selected a limited number of partners who provide high-quality data to Factual and equally excellent service to their customers. These organizations have a large number of SMBs and national brands under their belt, and we gladly help them disseminate their customer’s data with fidelity across our network. It’s our pleasure to work with the following organizations:

Changes in our Global Places Data – Q2 2014

Back in April we talked about the challenges of keeping our Global Places data as fresh and clean as possible. Because Factual’s data represents the real world- which is changing every day- we have to update it often to make sure we’re providing the most accurate records possible. Here’s a quick look at what’s gone on under the hood of the Factual machine in the past three months (or in business-speak, Q2).

Factual and StrikeAd extend US Partnership to Offer Location-Based Ad Targeting Capabilities Globally

We are excited to announce the extension of our partnership with StrikeAd, the leader in programmatic advertising across multiple devices. While StrikeAd has been running mobile ad campaigns using Factual’s Geopulse Audience and Geopulse Proximity products in the US since the beginning of 2014, StrikeAd is now rolling these targeting capabilities out on a global basis, enabling their European and Asian clients to use the sophisticated location-based targeting capabilities that Geopulse Audience and Geopulse Proximity provide.

Adelphic and Factual Partner to Offer Location-Based Mobile Ad Targeting Capabilities

We are excited to announce our partnership with Adelphic, the leading mobile-first demand-side platform for agencies and brands. Adelphic has integrated our Geopulse Audience and Geopulse Proximity products into their demand-side platform to enable their clients to better reach their target audience and deliver a more relevant mobile ads based on the context of mobile users’ locations.