InMobi Inks Global Partnership with Factual to Increase Mobile Ad Efficacy for Brands

Today we announced a partnership with InMobi, the world’s largest independent mobile advertising platform, to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous data set of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally leverage a richer set of geo-targeting features that incorporate geo-based consumer intelligence at a large scale.

Expanding Restaurants Extended Attributes Data Coverage to France, Germany, and Australia

Today we are excited to announce the expansion of our Restaurants Extended Attributes data to include France, Germany, and Australia. While our Global Places data has always covered restaurants around the world, the 43 additional restaurant specific attributes in our Restaurants Extended Attributes data were previously only available in the United States and the United Kingdom. The new France, Germany, and Australia data boasts highlights such as:
Data on 300,000+ restaurants in France, 170,000+ in Germany, and 100,000+ in Australia.
43 restaurant specific attributes1, covering everything you need to know about a restaurant, including:
Cuisine types and meal types.
Ratings and price ranges.
Alcohol policies.
Good for kids and if it has a kids menu.
Parking information.
Smoking policy.
Payment options.
See the schema for the complete attribute list.
Synced with Global Places- core attributes and Factual IDs match those in Global Places.

Do you really know your consumer? The art and science of location data. – Tyler Bell [VIDEO]

Last week Factual VP of Product, Tyler Bell, spoke with VentureBeat about the vast increases in location data points brought about by mobile devices and wealth of insight we can gain from them. Watch the full interview to hear Tyler talk about “fundamentally knowing your user” by understanding their location data, providing timely and relevant content, and his thoughts about the exciting possibilities in the future of mobile.

Announcing Factual’s Geopulse Geotag with Launch Partners Dropbox & Tastemade

We’re very pleased to announce the release of Factual’s Geopulse Geotag, a reverse geocoder optimized for the geographic labelling of images, messages, events, and digital assets created on mobile devices. Geopulse Geotag features global coverage, high-volume API access, economical pricing, entity IDs, and an on-premise option. It is powered by data from OpenStreetMap and other open data sources, cleansed and normalized by Factual.

Profiling Hadoop Jobs With Riemann

Factual processes nontrivial amounts of data. Our analyses may range over 1011 records, reading hundreds of gigabytes to hundreds of terabytes of source data and intermediate representations.