LOS ANGELES, CA–(July 28, 2016) – Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.
One of the hardest attributes to pin down in our Global Places data is our Category Labels
field. This is where we describe what a place is or what service it provides. It’s what tells you that LaRocco’s Pizzeria
is a Pizza Restaurant, whereas Rocco’s Tavern, a mere 200 feet down the
street, is both a Sports Bar and a Pizza Restaurant.
From the Croisette to the Cap, from the Palais to the
Gutter Bar, Cannes Lions 2016 was bigger and bolder than ever. In the
background, the turbulent landscape of a pre-Brexit UK, agency transparency and the findings of the ANA report, the continued rise of
Google and Facebook, and the ever present murmurs of acquisition and consolidation in ad tech sector were the industry chatter, along with
who got tickets for the Chris Martin gig at the Cap on Tuesday night.
Over the last few years, the creative advertising community has bemoaned the invasion of the technology companies, parking their logo
adorned yachts in the marina to the point where now you can spend a whole day there just meeting those in attendance. But this year, it
seems like this was a happier marriage than in previous years. Across Cannes, agencies, ad tech companies and publishers set up side-by-side as the advertising community embraces technology as a necessary enabler in an increasingly digital world. Tension
undoubtedly remains, but it seems a truce is in effect as we all work out how mobile, creativity, data and the inexorable shift to
programmatic co-exist in an increasingly different and complex media landscape.