Today we are announcing the public beta release of Observation Graph and the next generation of Geopulse Audience. The Observation Graph technology is a new way of understanding the real world behavior of mobile users that will power the next generation of Factual’s products, starting with Geopulse Audience. These products will give advertisers access to more powerful location-based audience targeting capabilities and mobile developers advanced personalization tools for their mobile apps.
Today we announced a partnership with TubeMogul, a leader in software for brand advertising, to make our Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform. The features will be available to all TubeMogul clients globally.