Three Recipes for Mobile Campaign Success

At Factual, we pride ourselves in being a neutral provider of quality location data, and rely on our best-in-class partners to spread the word. That’s why we were pleased to be included in The Trade Desk’s new Mobile Made Easy Recipe Book. Their recipe book provides step-by-step recipes for mobile campaign success. The idea inspired us to join the fun, so here are 3 downloadable Recipe Cards which are sure to delight even the most discerning advertiser palates.

Changes in our Global Places Data – Q3 2016

As we start the last quarter of 2016, we take a look back at changes in our places data from this summer. The following report shows how many places were added or removed in Q3 from our Global Places data. Factual’s Global Places currently covers over 100MM local business listings and other points of interest in 50 countries around the world. Places change all the time new places open, old places close, places move, and some places change their names or other details, so we’re constantly working to make sure our data best reflects the real world. This report gives a snapshot of changes for the following countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the United States. In Q3 2016, we’ve added 4.5MM new businesses or places and removed 760K places no longer in operation.

Factual Partners Win Big During Fall Awards Season

Congratulations to Factual’s partners Cadreon, Starcom MediaVest, Adelphic, and Adsmovil for their award-winning use of location data in their mobile ad campaigns! Factual’s mission is to make data accessible to enable our partners to do exciting, innovative things, and it’s incredibly rewarding for us to see our partners use Factual data to inform award-winning campaigns.