Show Me The Data: Building Mobile Audiences State of the Industry Report with Factual and Digiday

At Factual, we’re constantly analyzing and learning from data — ours and others — to better serve our partners. Audience buying is a hot topic in digital advertising right now, so we partnered with Digiday to collect data on how brands and agencies are using audience targeting in mobile advertising. Our survey results acknowledged what we’ve believed for some time now — it’s time to stop talking about “the year of mobile” and instead acknowledge that we’re living in a mobile era.