Everyone from the president to Facebook claims to be battling fake news. I am engaged in a war against fake data.
Today we are pleased to announce integrations with leading ad tech platforms including Adobe, LiveRamp and Oracle Data Cloud. These partnerships solidify Factual’s position as the most distributed location data provider, and further enable marketers and publishers to capitalize on the power of Factual’s high-quality location data through their preferred data platforms.
We are expanding our country coverage in our Global Places™ data with the addition of two new countries – Saudi Arabia and United Arab Emirates. We are also expanding our taxonomy with the release of ten new place categories.
With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active users.