What Can Data Reveal About the Quintessential Whole Foods Shopper?

Retail is changing faster than almost any industry. Brands are investing in better shopping experiences both online and in stores (think shoppable Instagram posts, pop-up shops and checkout-free stores). Meanwhile, consumers use more channels than ever to discover and buy products, from social media to apps to voice devices. But while brands have access to … Continued

Announcing the New Geopulse Proximity Designer

Effective advertising is all about context. And there is no better indicator of a consumer’s context than their real-time location. Factual’s real-time targeting solution, Geopulse Proximity, makes it possible to reach consumers at exactly the right time and place using the most trusted location data worldwide. Today, we’re excited to announce the launch of our … Continued

Data Sci-Fri at Factual

One aspect of Factual’s culture that I find most rewarding is the commitment to engineers’ technical development. Factual supports learning by encouraging all engineers to adopt new technologies, read research articles, and attend conferences all in order to expand our technical breadth. We also focus on shipping, so we can develop exciting new tools and … Continued

Mobile World Congress Recap: Key Trends and Takeaways for Marketers

Last week, over 107,000 visitors traveled to Barcelona for a chance to connect on all things connected at Mobile World Congress, the world’s largest mobile industry gathering. While smartphone launches captured much of the MWC spotlight, it’s advancements in the technology powering these devices that really shape the landscape. Here’s a summary of our key … Continued