Perfect Data Does Not Exist

In today’s top achieving, insta-worthy culture, the quest for perfection is more palpable than ever. Whether it’s obtaining the “perfect” look, attending the top schools and then working at only the “top” firms/companies, or being the model employee, we are encouraged to strive for perfection. However, true perfection is an illusion, and beauty (or perfection) … Continued

Factual Hires Kevin Reilly as Head of Measurement

The amount of data available to marketers is staggering, and their ability to harness it is greatly hampered by fragmented metrics, formats and standards. At Factual, we see a solution in location data, which helps marketers improve digital campaigns, understand and target audiences and measure results, spanning every piece of the cross-channel campaign lifecycle. Key … Continued

3 Ways to Reach Sports Fans Right Now

Have you not yet recovered from the win-or-elimination drama of March Madness? Are you hungry for more? Are you addicted to buzzer beaters, sudden-death shootouts, and penalty kicks? Spring is in full swing, which means sports fanatics everywhere have a full-slate of high-intensity, nail-biting sporting events to look forward to over the next couple of … Continued

Women @ Factual: Empowering Women in Technology

Factual is a place that brings together smart, talented, and diverse people; a place where you can bring your whole self to work. We have several groups to support the professional and personal growth of our talented team, including the Women @ Factual group. The goal of the group is to empower women in technology … Continued