Factual’s Findings from Cannes Lions 2018

Cannes Lions, the yearly festival and world’s stage for creative communications and marketing, came and went last week, and the Factual team was on the ground to learn from, and share our knowledge with, the best of the best in the industry. Though it was quieter on the Croisette than in years past, countless conversations … Continued

Announcing the New Geopulse Audience Designer

Smart marketers understand the value of location-based targeting… The way people behave in the real world is the most powerful signal for understanding who they are and what they want. But effective location-based targeting requires a flexible solution to create highly-customized audiences using high-quality data. Today we’re excited to announce Factual’s new Geopulse Audience Designer, … Continued

Summer Location Strategies for Warm Weather Consumers

With summer just around the corner, it’s time to get your location data strategies in order. Warm weather months are the perfect time to reach consumers as they ramp up their afterwork activities like traveling, DIY projects and attending music festivals. Follow our handy strategy tips below or download our latest Summer & Fall Planning … Continued

The Factual Location Based Marketing Report

With two-thirds of the world’s population now connected by mobile devices, location data has emerged as one of the most powerful and important data sources. In 2017, U.S. companies spent $17.1 billion on location-targeted mobile advertising and a BIA/Kelsey study forecasts spending will increase to $38.7 billion in 2022. In other words, a huge part … Continued