How Location Data Solves Tough Problems

With two-thirds of the world’s population now connected by mobile devices, location data has emerged as one of the most powerful and important data sources. Location data is used to solve hard problems—from providing firefighters and emergency medical technicians key information during times of human crisis to helping us avoid bad traffic. At the same … Continued

Twin Peaks Wins at Game Time with Location Data

Twin Peaks, a chain of sports bars and restaurants, was looking to drive avid sports fans who enjoyed watching sports while eating and drinking to their restaurants. To increase foot traffic, Twin Peaks’ agency of record, The Infinite Agency partnered with Adobe Advertising Cloud for a highly-targeted campaign across mobile, tablet, and desktop, featuring pre-roll … Continued

Factual Data Drives an Award Winning Campaign for BMW

It’s been proven time and again – location data leads to campaign effectiveness. Recently, we demonstrated the power of data in partnership with Universal McCann (UM) and Cadreon, through an award-winning marketing campaign for BMW. In an homage to BMW’s brand positioning as the “Ultimate Driving Machine,” Cadreon and UM engineered the “Ultimate Data Machine”, … Continued

Why Every Business Needs a Location Data Strategy

Today, data is everywhere and new data is being created all the time. Data can drive businesses forward and knowing how to use it wisely creates a competitive advantage. That’s why Factual’s Chief Marketing Officer, Brian Czarny, teamed up with LSA’s VP of Strategy & Insights, Greg Sterling, to talk about ”Why Every Business Needs … Continued