Geopulse Measurement: Channel Expansion and Updates

As Q4 nears, we approach the busiest time of the year for brands and advertisers. It’s more vital than ever to have an accurate, flexible measurement solution that will help marketers close the loop on their media campaigns and boost the long-term impact of their marketing investment. Factual’s Geopulse Measurement solution allows you to do … Continued

Increasing Marketing Effectiveness with Location Data

The results are in! More than 8 in 10 buyers have found that campaigns that leverage location data return higher response rates and higher customer engagement. Earlier this year, Factual surveyed 700 location data buyers in the U.S. to discover how companies are using location data for marketing. Find out how you can take advantage … Continued

4 Ways Leveraging Location Data Will Amplify Your Out-Of-Home Ad Spend

As the advertising industry becomes more and more sophisticated, marketers are looking to new technologies to help enhance traditional ad formats. One of the biggest opportunities lies with out-of-home (OOH) advertising, which is slated to grow from $7.7bn (2017) to $33bn by 2021. Billboards are the most commonly thought of OOH medium, but OOH goes … Continued

Factual Hires Chris Pattinson to Lead Expansion to JAPAC

Factual is expanding its global footprint, having announced our newest office opening in Singapore and $42 million in new funding earlier this month. The Asia Pacific (JAPAC) region is an incredibly important one – for us as a company, and for the industry worldwide. The size of the middle class is expected to reach nearly … Continued

Boost Your Reach: Introducing Reach Multiplier for Geopulse Audience

We’ve all been there — you want to significantly increase the reach of your campaign, but don’t want to sacrifice the quality of your target audience. We’re excited to announce that Factual’s newly released Reach Multiplier feature in the Geopulse Audience Designer allows for you to finally do just that. Here are four ways enabling … Continued

Factual Announces New Funding and Expansion to APAC

When I started Factual more than ten years ago, I was on a mission to democratize access to data. At the time, few understood the role that data would play in every company, across every vertical, and we made a bet that businesses would require accessible location data to grow and innovate. As time has … Continued

Factual’s Data Privacy Manifesto

WHY WE COLLECT AND SHARE DATA Factual aims to democratize high-quality location data while protecting consumers’ privacy. In an information economy, data is the most valuable resource, but it is not widely available. Rather, it is increasingly siloed and hoarded within mighty walled gardens. Data, as a resource, is far more valuable than oil ever … Continued