The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location. Coupled intelligently with additional data, it becomes even more powerful, unlocking opportunities for … Continued
In 2017, more than 174 million Americans shopped in stores and online from Thanksgiving Day through Cyber Monday. How can a brand stand out during the free-for-all shopping frenzy and capture a piece of the billions of dollars spent? Utilizing location data, brands can cut through the advertising clutter and deliver the right message to … Continued
The Asia Pacific region is thriving – the economic outlook is strong, consumer spending is on the rise, and there’s a clear opportunity for marketers to take advantage of the buying power that exists in the region. Capitalizing on the moment, LiveRamp, a valued Factual partner and leading provider of omnichannel identity resolution, is expanding … Continued
Roku, Inc. today announced its new Measurement Partner Program, which will help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku® platform, including Factual as an initial launch partner. Factual’s trusted, best-in-class location data will be integrated within the Roku Ad Framework, which is built on an open platform that … Continued
In today’s hyperconnected world, understanding consumers is crucial for engagement and brand reputation. Location data is a key resource for brands and advertisers alike, but understanding how to best choose a location data provider and quantify the benefits can be difficult. That’s why Factual commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) Study … Continued
