Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement
The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location. Coupled intelligently with additional data, it becomes even more powerful, unlocking opportunities for … Continued