Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location. Coupled intelligently with additional data, it becomes even more powerful, unlocking opportunities for … Continued

Location Strategies for Bespoke Black Friday Shoppers

In 2017, more than 174 million Americans shopped in stores and online from Thanksgiving Day through Cyber Monday. How can a brand stand out during the free-for-all shopping frenzy and capture a piece of the billions of dollars spent? Utilizing location data, brands can cut through the advertising clutter and deliver the right message to … Continued

Factual Named Roku Measurement Partner

Roku, Inc. today announced its new Measurement Partner Program, which will help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku® platform, including Factual as an initial launch partner. Factual’s trusted, best-in-class location data will be integrated within the Roku Ad Framework, which is built on an open platform that … Continued

FORRESTER REPORT: The ROI of Factual’s Location Data

In today’s hyperconnected world, understanding consumers is crucial for engagement and brand reputation. Location data is a key resource for brands and advertisers alike, but understanding how to best choose a location data provider and quantify the benefits can be difficult. That’s why Factual commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) Study … Continued