How Businesses Can Gain a Competitive Edge with Location Data

Originally published on Analytics Insight on November 20. Today’s world is hyper-connected, and data is a currency arguably more valuable than any other. By 2021, there will be 27B networked devices in use worldwide, a quarter of which will be smartphones. Integrated within each of those devices is the power of location data, which is enhancing … Continued

On Location: Factual at Mindshare Huddle

Last week our EMEA team participated in our third Mindshare Huddle in central London. Huddle isn’t a typical industry conference, it’s a day where media, brands, tech, entrepreneurs, you-name-it come together to explore forward thinking topics that affect the industry and society as a whole through on and off-huddles. This year’s topic was “The New … Continued

Proving ROI: How to Understand the Real Impact of Location Data

Now more than ever, marketing is under the microscope. Marketing budget growth stalled this year after three consecutive years of growth –– amidst increasing concerns of fraud, lack of transparency, and, ultimately, poor performance. According to the most recent Gartner CMO Spend Survey, marketers are now being asked to justify their investments and assume accountability … Continued

LiveRamp Partner Spotlight with Factual’s Chris Pattinson, JAPAC Managing Director

Originally published on the LiveRamp blog on November 5, 2018. LiveRamp sat down with Factual’s JAPAC Managing Director, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data store feature. 1. How is the data-driven ad landscape in Australia shaping … Continued