The board of directors plays a critical role in any startup, and Factual is no different. We rely on our board to provide sound advice and help us navigate the challenges that arise as we build a company developing the data and products that will power global innovation. The expertise and input of the board … Continued
The new year is rapidly approaching and advertisers are more eager than ever to finish the holiday season strong and maintain momentum into 2019. Factual is here to guide you through the close of Q4 and gear you up for success as we head into the new year. To kickstart your campaigns with the most … Continued
Vistar Media provides end-to-end programmatic Digital Out of Home solutions for marketers. Recently Factual partnered with Vistar Media to bring Geopulse Audiences & Measurement solutions to DOOH buyers with Vistar Media. Our Director of Strategic Partnerships Leighann Terraforte spoke to Matthew Schuster, CRO at Vistar Media to explore DOOH, recent trends, and what to look … Continued
Modern marketers are eager to hit the targeting trifecta of finding the right person, at the right time, with the right message. But how can we move beyond an old cliché and bring more effective targeting to fruition? Finding the right person is accomplished with effective audience targeting. Finding the right person at the right … Continued
