TV, traditionally the most important channel for advertisers, has undergone radical shifts in consumption over the past decade. The changing consumption patterns have led to new opportunities in measurement and attribution of advertising success on TV. Despite disparate viewing platforms, formats, data sets and workflows create confusion and fragmentation, the adoption of digital TV attribution … Continued
Location data is a key ingredient for marketers in reaching consumers in their increasingly connected day-to-day lives. So much so that a total of 82% of marketers have used location data to personalize the customer experience, and another 85% plan to do so within the next 12 months. These stats from our 2018 Location Based … Continued
If 2018 was the year that everyone in the industry bought into (or in some cases at least tested) location data, then 2019 will be the year that the best of the best shine through. Expect to see some consolidation in the space and, as a result, a raising of standards, more transparency, and a … Continued
The marketing landscape in Australia and in the greater Asia Pacific region continues to be dynamic and demands new personalised experiences. The rise of mobile use, for one, has revolutionised the way consumers interact with technology and share information. This has led to an explosion of digital footprints – both in the offline and online … Continued
