Data Reveals Impact of Shutdown on DC Area Businesses

The most recent government shutdown has had, or will have, an impact on nearly every American. The Congressional Budget Office estimates the five-week shutdown cost the economy $11 billion total, with nearly $3 billion of that permanently lost. In addition to the direct impact on federal workers (and furloughed staff) during that time, there are … Continued

Vistar Media Partners with Factual for Digital Out-of-Home Measurement

Outdoor advertising has long been recognized as an effective means of reaching consumers with marketing messages – there’s a reason the medium has been used for more than 100 years! In fact, Billboard magazine was founded in 1894 initially to cover the advertising and “bill posting” industry. It has not, however, historically been easy to … Continued

Super Bowl LIII Insights: The Battle of the QSRs

Wendy’s, the QSR chain known for trolling its competitors, arguably “won” Super Bowl LII in 2018 in terms of fast food marketing, with an ad aimed directly at McDonald’s frozen beef patties. Wendy’s was also the largest, most nationally distributed fast food restaurant to purchase a spot during the Big Game. With 30-second spots running … Continued