How Factual & Vistar Media Bring Real-World Data to Digital-Out-of-Home

Originally posted on the Vistar Media blog on March 20, 2019. I recently had the pleasure of chatting with Vistar Media about the power of location data for advanced audience targeting and measurement. To get a closer look at our partnership with Vistar Media and my thoughts on digital-out-of-home (DOOH) targeting, check out the following … Continued

How to Leverage Location Data for Real Estate

“Location. Location. Location.” In real estate, location is arguably the most important factor when looking for a place to live or finding a location for a business. But what does “location” really mean? Is it simply the state, city, or zip code? Is it the people, the demographics of those who live and frequent the … Continued

Location Strategies for Successful Spring Campaigns

With spring just around the corner, it’s time to get your Q2 campaigns in order. Location data can help you reach consumers as they plan for Spring holidays and vacations, prepare for Spring wedding season and household projects, shop for Mother’s Day, and celebrate the most action-packed sports quarter of the year. Follow the handy … Continued

Going Beyond Location: Why Activity Matters for Device Data

Understanding how mobile device users navigate real-world environments allows companies to adapt their business strategies to changing consumer behaviors. With more companies interested in leveraging insights from location data, it is important to understand exactly how this data can be used successfully and responsibly to inform key business and marketing decisions. Companies primarily seek to … Continued