Last year was a landmark for Factual. We raised $42 million in new funding and expanded our global presence, launching into the JAPAC region. Our data was even more widely adopted and is now used by all 50 of the top national advertisers. Factual data was also proven to have a 202% ROI and $2.5 … Continued
To combat a growing competitive landscape and keep up with evolving diner preferences, modern QSR marketers are beefing up their strategies with technology and data. High-quality location data helps marketers gain insight into consumers’ real world behavior to better understand their dining preferences, segment accordingly and reach the right people at the right time and … Continued
When it comes to data, privacy is top of mind for many. How can companies deliver the personalized experiences all consumers have come to expect and also guarantee privacy? Western Digital sat down with our CEO, Gil Elbaz, to talk through the challenges of balancing the potential value of shared data with the justifiable concerns … Continued
