Factual Findings: Cannes Lions 2019

Another Cannes Lions has come and gone, and with it, the latest insights and opinions from the best of the best in creative advertising, marketing and technology. Cannes truly is a mecca for all things trending, from diversity & inclusion in the industry, to the future of TV, to leopard print skirts (we counted more … Continued

Introducing Out@Factual

At Factual, we strive to build upon our value of inclusivity. Because “inclusivity” isn’t just a word written on our office wall, we’ve recently launched Out@Factual, a culture group aimed at highlighting and celebrating the LGBTQ+ community both within Factual and beyond. For its first phase, Out@Factual, will focus on two main initiatives: Visibility and … Continued

Iterable Partners with Factual for Location Engine

Factual Location Engine is now available through Iterable‘s marketing platform. Brands can leverage Iterable and Factual’s location data for cross-channel customer engagement, empowering businesses to deliver completely seamless, personalized customer experiences, and more. Now, Iterable customers are able to seamlessly access and activate location data as they engage their customers at each touchpoint of the … Continued

Partner Perspective: Reid Valfer of Rise Interactive

While in-store purchases still account for the majority of sales, it’s imperative that retailers are able to effectively reach consumers on digital channels. In fact, a Harvard Business Review study found that omnichannel shoppers who conduct prior online research spend 13% more in-store. How has the availability of high-quality location data allowed brick-and-mortar brands to … Continued

Factual’s 2019 Location-Based Marketing Report

Today’s marketers are smarter than ever. New data-driven tools and tactics enable them to better understand audiences, test and assess creative messaging, and evaluate performance. At the same time, emerging distribution channels are bringing more personalized, relevant content to consumers everywhere they consume media. Location remains a powerful and important data source within marketing strategy. … Continued

On Location: Factual’s Glen Straub

With over half the US population using connected TV, it’s essential that marketers are able to accurately measure the success of their campaigns on this rapidly growing platform. Luckily, location data provides the means to not only reach the right audiences but also to connect digital TV viewership with offline, real-world actions. What, specifically, does … Continued