Back To School with Big Tech

Back-to-school shopping is a major shopping event – this year, the National Retail Federation (NRF) expects more than $80B will be spent. While school supplies and clothing are undoubtedly on every student’s list, over half of shoppers are planning to make electronics purchases as well.  We decided to take a look at how the tech … Continued

Leanplum Partners with Factual for Location Engine

Leanplum users can now target audiences using Factual’s Location Engine SDK. Brands can optimize Leanplum’s engagement and testing capabilities with Factual’s location data, empowering businesses to deliver hyper-targeted, personalized user experiences designed to increase customer retention and monetization. Now, Leanplum customers are able to seamlessly access and activate location data as they engage their customers … Continued

On Location: Factual’s Rob Jonas

A recent report found that the use of location data in the US will increase from 84% in 2019 to 94% in 2020, but what does the adoption of location data look like outside of the country? How has location-based marketing in Europe bounced back after GDPR? In the video below, Rob Jonas, Chief Revenue … Continued

Teaching Traditional Media New Tricks: Factual’s Panel at Cannes

What is the difference between emerging and traditional media? This was a question posed by Tanya Dua, a Business Insider reporter moderating Factual’s panel about emerging channels, hosted at the Hotel Martinez beachfront during Cannes Lions. We gathered a group of experts in the space, including Brian Cordes, AVP, Head of Portfolio Partnerships, Xandr; Doug … Continued