With the holidays almost around the corner, it’s time to start campaign planning for cooler-weather spending events. Reach consumers as they plan for Black Friday, the winter holidays and end of year auto sales. Follow our tips below and download the Winter & Holiday Planning Guide to see our latest collection of innovative, location-based advertising … Continued
In today’s increasingly connected world, consumers are more aware than ever that data is generated, collected and used to shape both their digital and physical experiences. At the same time, there’s a general sense of confusion and uncertainty about what goes on behind the scenes to enable these experiences. To get a sense of where … Continued
Today’s auto shoppers are actively engaged, armed with a wealth of information, and, most importantly, are open to new makes and models. A recent study found that most car buyers are undecided at the start of the shopping process, with only 1 in 3 car buyers knowing the exact vehicle they want to purchase. This … Continued
The role of the chief marketing officer is quickly evolving as companies continue to embrace data and technology. With large companies recently stepping away from the role completely, CMOs must be able to effectively adapt in this data-driven world. Our own CMO discusses the many ways data, specifically location data, can actually empower marketing leaders … Continued
