Customizable Audience Segments in LATAM with Retargetly

Factual is dedicated to bringing the highest quality location data to marketers worldwide, enabling them to better reach, engage, and understand consumers, and we’re excited to announce our first LATAM-specific partnership with Retargetly, a leading full stack data company, to make Factual audience segments available in the region.   Factual location data is now available within … Continued

5 Questions with Ross Webster, Factual’s New Managing Director of Europe

Ross Webster, who recently joined the Factual team in London as Managing Director of Europe, talks to us about the state of the European marketing industry, working with responsible data partners, and his favorite thing to do in London. What initially attracted you to Factual, and what ultimately influenced your decision to join the team? … Continued

Empowering Women at Factual

Earlier this month, seven of the brightest women at Factual, myself included, attended the 2019 Grace Hopper Conference for women in technology. Somehow I’ve managed to eke out 15 years working in Tech but have never made it to Grace Hopper. Being surrounded by thousands of smart, fun, nerdy women was exciting, and I’m so … Continued

Now Available: The IAB’s Location-Based Marketing Glossary

Today’s data-driven marketers are embracing the power of location data now more than ever – our recent research revealed that more than 84% of marketers currently use location data in their campaigns, with 94% planning to in the future. It’s clear that location is a powerful bridge between consumers’ online and offline worlds, but the … Continued