Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

As we head into the busiest month of the year for marketers and advertisers, we’re excited to introduce a significant update to our Audience product that further bolsters our roster of targeting solutions: Predictive and Loyalty audiences built using machine-learned predictive insights. Beginning today, marketers will have access to new Predictive Audiences and Loyalty Audiences, … Continued

Examining Share of Visits in the Convenience Store Channel: the Functional Versus the Emotional Shop

This year, we assisted dunnhumby with their 2019 dunnhumby Retailer Preference Index: Convenience Store Edition by providing high-quality location data to help with market analysis. Capturing real-world visits is one of the most important retail KPIs today, as channel and media fragmentation is elevating competitive pressures and making it increasingly difficult for brick-and-mortar retailers to … Continued

Holiday Foot Traffic at LAX

If you’re looking for the perfect dates to book your holiday travel to or from Los Angeles International Airport (LAX), or if you’ve already booked and need to know how early to get there, you’ll want to keep reading!  Getting into and out of LAX has never exactly been smooth sailing, but the airport’s recent … Continued

Factual and Mitsui & Co. Announce Strategic Partnership to Bring Location Data-Driven Offerings to Japan

As we continue our expansion into the Asia-Pacific (JAPAC) region, we’re thrilled to partner with Mitsui & Co. to bring our location data-based offerings to Japan. Mitsui will assist with the integration of our data into local programmatic ad buying, social and publisher platforms, and will drive adoption and usage of Factual’s products among Japan’s … Continued

Factual Location Data Now Available Within AWS Data Exchange

Our mission at Factual has always been to power innovation by providing access to the highest quality location data, and we’re thrilled to be one of the first data suppliers within AWS Data Exchange, a new data marketplace that allows Amazon Web Services (AWS) customers to easily find and license file-based data.  Customers of AWS … Continued

Top 25 QSRs by Footfall

QSR Magazine recently released its ranking of the top 50 fast-food chains in America, based on estimated 2018 sales and total number of locations, and it shouldn’t surprise anyone that McDonald’s came out on top – they outsell every competitor by far.  So we decided to look at the data from a visitation standpoint, using … Continued