Covid-19 Findings Part 2: Footfall Drops in US Across All Categories

As the Covid-19 coronavirus outbreak continues to disrupt and alter our lives, we’re helping quantify shifts in movement and are providing some insight into what’s happened thus far, now with data through the week of March 16. TLDR: Footfall has significantly decreased across all of the business categories we examined — even grocery and pharmacy. … Continued

Factual Offers Free Insights To Customers During COVID-19

Factual sits at the nexus of online and offline behavior, and despite significant uncertainty over the coming weeks and months, we are committed to delivering the data and services you need to keep business moving. To help marketers navigate these complicated times, Factual is offering free access to our Places Insights product for a limited … Continued

Factual Findings: Real World Impact of Covid-19

The Covid-19 coronavirus outbreak has caused unprecedented disruption and uncertainty throughout the globe. As the virus spreads, movement and interaction worldwide has already begun to change. To help understand the impact of what’s happened thus far, Factual examined visitation to physical locations in various business categories over the past four weeks, from February 17 through … Continued

How Location Data Is Changing Out-Of-Home Advertising

Out-of-home (OOH) media has always been an important channel for marketers. Now, with the advent of digital out-of-home (DOOH) inventory, the channel has become more prevalent in advertising than ever before and is the only traditional advertising format that’s experienced consistent growth in global ad sales over the last ten years. You may have noticed … Continued