In advertising, the holidays are hectic at home and at work. Don’t worry, Factual’s got your back! Follow our 5 location strategies to ensure your clients and campaigns have a high performing holiday.
1. CAPITALIZE ON PEAK AUTO SEASON
Smart auto shoppers know that September through December is the best time to buy a new vehicle. Reach consumers actively considering new vehicles and influence their purchase decisions with strategic location-based targeting.
2. REACH FESTIVE FAMILIES
Halloween is the perfect time to reach consumers with the disposable income to spend on costumes, candy, and carousing.
3. HIT THE HOLIDAY MOVIE GOERS
Go beyond gift-givers and holiday shoppers! The holidays are known for great films and family time at movie theaters.
4. ALWAYS INCLUDE THANKSGIVING ENTERTAINERS
Influence consumers as they prepare to entertain large groups during the Thanksgiving holiday.
5. GET IN WITH THOUGHTFUL GIFT-GIVERS
For many gift-givers, it’s the thought that counts. Get your ads in front of consumers who appreciate artisanal, one-of-a-kind offerings.
Interested in more high performance location strategies? Download our Q4 Location Strategy Guide for additional unique targeting ideas to reach socially conscious consumers, winter travelers, holiday shoppers, and more!