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Announcing Partnership with Millennial Media to Increase Location Relevancy in Mobile Ad Targeting

We’re happy to announce today that Factual and Millennial Media, the leading independent mobile advertising and data platform, have partnered to increase relevancy and personalization in mobile ad targeting.

Millennial Media has integrated Factual’s Global Places data and our Geopulse Context API to its industry leading data set to deliver better results for its advertisers and publishers.  Global Places spans over 66 million places in 50 countries, and Geopulse Context provides rich demographic and commercial context to any geographic point.

Millennial Media has been an excellent partner in validating the power that Factual’s global location data can deliver to increase relevancy and personalization in mobile ad targeting.  We look forward to continuing to work together to enhance their ad solutions for publishers and advertisers.

Talking about the deal, Millennial Media’s GM of North America, Marcus Startzel, said:  ”Our first party location data allows us to unlock powerful insights for advertisers, and the addition of Factual’s Global Places data and the Geopulse Context API to our ad targeting stack is another piece of the puzzle that will enhance our ad targeting solutions and provide additional value to our partners in the ecosystem.”

-Bill Michels, VP of Product and Partnerships