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jaclyn frattali

Factual Talks Cross-Device Targeting and Location Data Strategy with Adelphic

Our long-time partner Adelphic recently launched a new Q&A series that shines a spotlight on the biggest challenges, questions, and trends in the programmatic marketplace. As part of the series launch, our VP of Agency and Strategic Partnerships Ocean Fine shared her thoughts on cross-device targeting, location data strategy, and all things mobile. She addresses the...

INDUSTRY REPORT: Navigating Mobile with Location Data and Measurement

As mobile pushes forward as the dominant consumption platform, new opportunities arise for both publishers and advertisers. Publishers can now identify unique audiences for their advertisers, advertisers can create new strategies for their brands, and together they can optimize mobile experiences for consumers. We teamed up with Digiday to ask 369 publishers how they’ve adapted to...

Goodway Group Interviews Factual on Mobile Location Data Policy Changes

In recent weeks, there’s been much discussion in the advertising community around Apple and Google’s location data policy changes. Apple’s new iOS 11 release provides additional alerting and more granular permissions for location tracking for increased transparency around applications requesting their data. Separately, Google is starting to limit the location data apps can collect from every...

WeWork Uses Location to Understand Location

WeWork has been leading the charge for shared workspaces around the globe, opening 203 office locations across 50 cities in just seven years, and in an era of booming technology and entrepreneurship they don’t plan to slow down anytime soon. On a mission to build more than just beautiful, shared office spaces, finding and creating the...

Mind, Body, and Data

Here at Factual, our goal is to make the work week an enjoyable experience for our team — on a personal and professional level. Data shows1 that happy employees are 12% more productive, whereas unhappy employees are 10% less productive. Research also shows that happiness at work isn’t solely connected to compensation. With that in mind,...