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Factual Providing Location Data in Deal with Snap Inc.

Factual is pleased to announce an agreement with Snap Inc, through which Snap will leverage Factual’s flagship data product, Global Places, for access to location data that can be used to power experiences within the Snapchat mobile app. At Factual, we believe great products and user experiences, both consumer and marketing-based, are built on high-quality data....

Factual Expands Operations to Support Rapid Growth in Booming European Market

See the press release here Factual, the neutral location data company that makes data accessible to everyone, today announced additional global expansion plans to drive growth in Europe and provide support to more regional and international partners. The expansion builds upon a strong 2016, a year in which Factual nearly doubled the number of active companies...

TubeMogul Partners with Factual

Today we announced a partnership with TubeMogul, a leader in software for brand advertising, to make our Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform. The features will be available to all TubeMogul clients globally. Through the integration, advertisers can apply our highly customizable location-based audiences and geofencing capabilities to both...

Announcing a Partnership with MediaMath

We are excited to announce a new partnership with global technology company MediaMath. MediaMath has integrated Geopulse Proximity into their TerminalOne Marketing Operating System™, enabling marketers to deliver high performing mobile advertising to users based on their real-time location. MediaMath is the first partner to fully embed our Geopulse Proximity Designer into its platform. The union...

Cannes Lions Recap - The Perfect Storm of Creativity & Tech

From the Croisette to the Cap, from the Palais to the Gutter Bar, Cannes Lions 2016 was bigger and bolder than ever. In the background, the turbulent landscape of a pre-Brexit UK, agency transparency and the findings of the ANA report, the continued rise of Google and Facebook, and the ever present murmurs of acquisition and...